McD Case Study Essay Example

McD Case Study Essay rMcDonald’s – Business Strategy in India Case Study Abstract This case study discusses how McDonald’s India managed to buck the trend in a struggling economy, its early years and business strategy to get more out of its stores in India. The case also briefly discusses how McDonald’s adapted to local culture in India, its localization and entry strategy, its strong supply chain and pricing strategy. Table of Contents 1. Introduction 2. McDonald’s entry into India 3. Exhibit I: McDonald’s – Country – Entry Year 4. The Indian Market – Top 10 per cent of the busiest markets globally 5. Localization Strategy . McDonald’s JV in India 7. Initial Challenges – ‘Culturally Sensitive’ Food 8. Understanding Indian Customs and Culture 9. An Indianized Menu, Re-engineered operations and no beef burger 10. Competition – Major Competitors in India and Globally 11. McDonald’s – Quick Facts 1 2. Time line of McDonald’s in India 13. Pricing Strategy – The Rs-20 trap and ‘Purchasing Power Pricing’ 14. Kiosks at store entrances for customers in a hurry 15. Home Delivery – McDonald’s Delivery Service or McDelivery 16. Out-of-home Breakfast – International McDonald’s format with local taste 17. McDonald’s Supply Chain Management (SCM) 18. Unique cold chain 19. Cutting costs 20. Exhibit II: McDonald’s Suppliers in India 21. Exhibit III: The Menu at McDonald’s India 22. Exhibit IV: McDonald’s – Early History and Growth 23. Exhibit V: Principles to McDonald’s business success 24. Questions for Discussion Case Study Keywords: Fast-food Retailing, McDonald’s India, Joint venture, Amit Jatia, Vikram Bakshi, localization strategy, pricing strategy, McIndia, quick service restaurants, cultural adaptation, local culture, supply chain management, SCM, McDelivery, unique cold chain Case Questions for Discussion 1. McDonalds has become the poster brand for recession-resilient business. What is McDonald’s doing right in India? What elements of its business strategy are working for it and how does it manage to get more out of its stores? 2. Does local adaptation contribute to business growth in a country? Explain McDonald’s efforts to adapt to the local culture in India. What challenges did McDonald’s face in India? 3. Have you ever visited a McDonald’s store? Compare and contrast your experience with another quick-service restaurant or fast-food joint you visited earlier. How can McDonald’s improve? Should it alter its strategy? Case Updates/Snippets World’s leading food service retailer – McDonald’s has more than 32,000 restaurants serving over 50 million customers each day in more than 119 countries. * McDonald’s competitors in India – McDonald’s competes with fast food chains like Pizza Hut, Domino’s Pizza, Pa pa John’s, Nirula’s and KFC in India. * McDonald’s Supply Chain – McDonald’s has a dedicated supply chain in India and sources 99% of its products from within the country. The company has strong backward integration right up to the farm level. * Quick service restaurants in India – By October 2009, McDonald’s India had more than 170 quick service restaurants in India. We will write a custom essay sample on McD Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on McD Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on McD Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Domino’s Pizza, which began operations in India in January 1996, has over 275 stores across 55 cities in the country. KFC has 46 restaurants across 11 cities in India. (KFC is one of the 5 brands owned by Yum!. KFC is a $12 billion global brand and a leading quick-service restaurant (QSR) in many countries. ) Nirula’s, one of India’s oldest food chains (completed 75 years in service in March 2009), has a network of around 62 outlets in five states across Northern India. Nirula’s, established in 1934 has interests in hotels, restaurants, ice cream parlours, pastry shops and food processing plants. Nirula’s was the first to introduce burgers in India. * Food Industry in India – In India, food industry and particularly informal eating out market is very small. In India, over quarter of a million customers visit McDonald’s family restaurants every day. The Indian fast food market is valued at $1-billion (Rs 4,547 crore) aprrox. * MFY (Made for You) food preparation platform – MFY is a unique concept (cooking method) where the food is prepared as the customer places its order. All new upcoming McDonald’s restaurants are based on MFY. This cooking method has helped McDonald’s further strengthen its food safety, hygiene and quality standards. McDonald’s has around 10 MFY restaurants in its portfolio. * How McDonald’s manages to keep its prices down? – Fast-food chains face a tough time balancing between margin pressures and hiking prices which can hurt volumes. Consequently, the chains have to increase rates or rework their strategies. Affordability has been the cornerstone of McDonald’s global strategy. Some of its measures to achieve this include – Bulk buying, long-term vendor contracts, and manufacturing efficiencies. McDelivery Online – In India, McDonald’s first launched home delivery of meals in Mumbai in 2004. McDonald’s now has plans to launch web-based delivery service in India (across 75 McDelivery cities) in 2010, a pilot for which has already been tested by it in Hyderabad. The company hopes to add 5 per cent to sales via Web delivery. McDo nald’s web-based delivery model will be based on serving the customer quickly wherein the drive time does not exceed seven minutes because its food has to be eaten within ten minutes of preparation. The footfalls in India are amongst the highest in the world, but the average bill is amongst the lowest. At present (March 2010), Domino’s Pizza (operated by Bhartia Group-promoted Jubilant Foodworks under a master franchise agreement) has a 65% market share in the home delivery segment. * Most Preferred Multi Brand Fast Food outlets: In 2009, McDonald’s India won the CNBC Awaaz Consumer Awards for the third time in the category of the Most Preferred Multi Brand Fast Food outlets. * McDonald’s India in 2010 – In 2010, McDonald’s India plans to open 40 more outlets. The company has also earmarked a budget of Rs 50-60 crore to market its new products and initiatives for consumers. Its new marketing campaign is titled – ‘Har Chotti Khushi Ka Celebration’ – in other words ‘celebrate little joys of life’ where it positions McDonald’s as a venue for enriching life of consumers. In South India, McDonald’s has 29 outlets and plans to add 10 more by end of 2010. * Taco Bell in India – In March 2010, Taco Bell, the Mexican specialty chain owned by US-based fast food brands operator Yum! Restaurants launched its first outlet in Bangalore, India. The company which also operates brands like Pizza Hut and KFC plans for contract farming to open up to 100 outlets by 2015 and also expand into Tier-II and -III Indian cities eventually. * Local Vegetarian Menu: In India, McDonald’s does not offer pork or beef-based products. It’s menu is more than 50 per cent vegetarian. The fast food retail chain has separate production lines and processes for its vegetarian and non-vegetarian offerings. * High Real-Estate costs in India: In many countries, in a Quick Service Restaurant (QSR) a customer comes in, buys and then leaves. This is known as a revolving door concept. But an Indian customer believes in a dine-in culture. This adds to the real estate costs which goes as high as 20-25 per cent as compared to 10-15 per cent globally. * The most important meal for QSRs- Morning Meals (Breakfast):According to market research company, the NPD Group, breakfast accounted for nearly 60 per cent of the restaurant industry’s traffic growth over the past five years in the U. S. Quick service restaurants sold 80 per cent of the over 12 billion morning meals served at US restaurants for the year ending in March 2010. OOH Branding: According to Rameet Arora, senior director – marketing, McDonald’s India (West and South), McDonald’s India may be the largest out-of-home branding (OOH) in the country. McDonald’s India has restarted OOH (out-of-home branding) after a 7 to 8 year break to reach to their target group. * Employees and Customers: In India, McDonald’s employs 5,000 peopl e and serves half a million customers a day via its 169 family restaurants. McDonald’s has 85,000 employees and serves 2. 5 million customers a day in the UK.

Invasion of the Zebra Mussels essays

Invasion of the Zebra Mussels essays There has been an incursion into the sovereign territory of the United States of America. The Zebra mussel, an animal much akin to the clam, has colonized nearly every hard surface in the Great Lakes area, and many rivers and streams attached to them. These invaders arrived on ships from England, pumped out through the ballast. Zebra mussels are from a different environment (England), thus they are classified as an exotic species. These pesky animals threaten the entire Great Lakes ecosystem. The invasion has created many problems for the local ecosystem. First of all, Zebra mussels take the food for which native species already compete. Each mussel consumes about a liter of different types of plankton. Small fish lose their food, and their numbers dwindle. Big fish no longer have small fish to eat, and the entire food chain is disrupted. Now that the natives dont have enough food to go around, mortality rates are going up and they are starting to die out. Another problem theyve created is clogging on industrial units. They reproduce en mass and attach themselves to anything they find, including docks, boat ramps, and waste pipes. All the industries in the area now have to worry about scraping these mini-invaders off. Yet another problem theyve created is contaminated drinking water. The intake pipes in Lake Michigan and elsewhere are covered with mussels. Without being removed, they contaminate water and move on to clog up city pipes. Still another problem is their colo nization of rock reefs. With the mussels being several inches deep in places, their waste is poisoning the area and fish that would normally lay their eggs there must look elsewhere for nesting areas. Now natality is down and mortality is up. A final problem they cause is damage to property. By latching onto boats and other floating objects, they can and will damage them. They cause innumerable problems, so now the ...

Performance Management assignment Essay Example | Topics and Well Written Essays - 1000 words

Performance Management assignment - Essay Example By doing so, organizations can easily project their profitability and thereby formulate effective strategies for business expansion. However, it is observed that budgetary forecasts in the modern era are not always accurate and result-bearing due to frequent market fluctuations. A recent statement from accounting press reflects that â€Å"the downturn has rendered budgets agreed last year largely irrelevant† (as cited in Jarman and Bibekar, 2009). This paper explores the scope of traditional annual budgeting process in the modern period. Generally, companies prepare budget for the whole financial period of 12 months. This forecast for a long period of 12 months seems useless in this fast changing business scenario as the deepening downturn and increase in economic volatility largely alter nation’s economic structure. Therefore, economic and market conditions after 12 months will probably be much different from that of the current situation. Similarly, today’s hig hly volatile nature of economy raises several constraints to the forecastability of the future economy. In short, the role of traditional annual budgeting process is not helpful in the present business era since it would not predict the future economic conditions accurately. In addition, the conventional practices associated with annual budgeting and forecasting processes involve higher costs. According to PricewaterhouseCoopers (PwC) survey in 2009, on an average basis, every company employs an equivalent of ‘eight full-time staff to budgeting and forecasting’ (as cited in Jarman and Bibekar, 2009). The application of various modern financial and accounting tools is essential to predict the future economic variance. Similarly, under traditional budgeting system, a considerable portion of time is spent on data collection and tabulation activities. Hence, we can clearly assess the fact that budgeting and thereby forecasting process also includes cumbersome human efforts and it generally lasts up to three months. However, the degree of economic volatility would determine the success or failure of annual budget. As a result, if the economic conditions turn to be unfavorable in future, it will not only affect the success of the budget but also the cost spent on the formulation of the budget. Many economic conditions may adversely affect the effectiveness of a formulated financial budget. Most of the multinational companies value their various revenues and expenditures on the basis of predicted exchange rate of currency. If the fluctuation unfavorably exceeds the forecasted limits, then the expected revenues and expenditure would vary accordingly. Naturally, this situation may impede the successful progress of the designed annual budget. Similarly, different government regulations such as taxation and trade barriers raise further difficulties to the application of annual budgeting. When government increases tax imposition on trade activities, companies are forced to spend more on taxation which result in proportional increase in expenditure; and that will be higher than the budgeted expenditure. Moreover, economic downturn causes large deviation in budgeted figures. In such situations, firms are compelled to postpone their predetermined developmental policies since they need to spend more on other sectors in order to stabilize the economic growth. It is very difficult for the companies to predict whether there will be an economic downturn within

Dementia - an Issue in Mental Health Nursing Coursework - 1

Dementia - an Issue in Mental Health Nursing - Coursework Example It is imperative for mental health nurses to develop professional awareness of the dementia problem and its risks in older people, in order to understand the ways of addressing this problem, as well as the personal and medical needs of older people. This paper aims at investigating the issue of dementia in older people from the standpoint of a mental health nurse. The paper will discuss and critically evaluate the significance of the problem for older people. Prevalence of dementia in older people and its effects on the critical life functions will be discussed. The paper will analyze the challenges, which mental health nurses face while trying to deliver high-quality nursing care. Other aspects of mental health care will be discussed, including nursing paradigms and therapeutic approaches, the role and the boundaries of a mental health nurse in dementia care, and the role of effective planning and nurse-patient interactions in caring for older patients suffering from dementia. Legal and ethical factors of dementia care will be evaluated. This paper will expose the key problems related to mental health nursing and its role in dementia care. Practical recommendations for mental health nurses will be provided. Dementia is one of the most serious and complicated mental health problems with older people. More often than not, dementia exemplifies a serious challenge to mental health nursing. Dementia is challenging, because (a) the number of older people, including those with dementia, constantly grows, and (b) dementia requires that nurses develop complex approaches to care, in order to reduce its negative influence on other life functions. The World Health Organization believes that the growing proportion of older people to the total population is a global phenomenon, and increasing age turns chronic health conditions into the issue of the main health importance (Anonymous 2009a). Among the most common health problems in older people, mental health disorders and cognitive impairments feature prominently (Anonymous 2009). Dementia and depression as the two most widely spread forms of chronic mental conditions later in life (Anonymous 2009a). Needless to say, the higher the proportion of olde r people to the general population, the more acute the problem of dementia grows. In its 2009 report, WHO estimated that almost 36 million older people worldwide would be diagnosed with dementia and Alzheimer’s disease in 2010 (Sorrell 2010). This number is likely to double every 20 years (Sorrell 2010). These statistical results have far-reaching implications for health care systems’ operation and functioning. These implications are equally relevant to mental health nurses. Nurses need skills and knowledge to anticipate the development of cognitive changes in older people and guarantee high-quality care, which reduces social stigmatization of patients with dementia and improves their life and wellbeing.

Auditing And The Public Interest Assignment Example | Topics and Well Written Essays - 2000 words

Auditing And The Public Interest - Assignment Example Being prepared by either internal or external auditors, audit report gives the evaluation of the performance of a company. The reports are not only essential to the management but also they are heavily relied upon by other parties including the shareholders, government, financial institutions and the general public. It is important to note that auditors only give an opinion as to whether or not the financial statements depict the correct financial position of a company. This paper seeks to discuss whether the current international regulatory environment for the auditing is effective in ensuring that investors and owners are provided with reliable information by external auditors. Public interest in relation to the (accounting and) audit profession According to the International Federation of Accountants (IFAC) public interest entails the entity or individuals who are directly affected by the financial reports that are given by auditors or by the accountants. One of the major objectiv es that accountancy profession must strive to achieve is to safeguard the interest of the public. This includes provision of accurate and reliable financial information that is vital in making investment decision. ... essential to note that by ensuring uniformity in the financial statements of various companies, members of the public are in a position to determine the profitable and the well managed organizations. One of the major aspects of accountancy as depicted by Gonzalo (2009) is that in order to attain an efficient economy, it is vital for the financial accounts to be accurate and comparable. In this way, companies can access the risks that may negatively affect the public investments. He also stipulates that proper financial reporting results into efficient economic outcomes and common good while poor reporting adversely affect the performance of an economy. To create public confidence especially in the financial market, it is prudent for companies to provide adequate information that eliminates uncertainty which demotivates individuals to engage in transactions. Provision of independent certification which is the major role of auditors significantly creates confidence among the investors particularly in the current world of asymmetric information (Gonzalo 2009). In the same way, certainty is a key aspect that motivates individual to engage in purchasing of company products. In this regard, auditors should play an imperative role of public certification in order to increase public confidence and reduce uncertainty thus lowering the prices of the commodities. This will not only result to financial stability but also it generates social benefits to the individuals. One of the notable implications of proper auditing and professional accountancy is that they ensure comparability and verifiability of the financial information thus propagating public interest since they result to efficiency of markets. In order to ensure advancement of public interest, it is vital for auditors and

How Is Inactivity And Obesity Effecting Children Young People Essay

How Is Inactivity And Obesity Effecting Children Young People Essay The rise of inactivity and its consequences The prevalence of sedentary lifestyles is increasing in America and much of the developed world. In the US (our core geographic area of focus for this project) this trend coupled with poor eating choices has notably manifested itself in rising obesity rates across the country over the past two decades as depicted in Exhibit 1. As of 2008, over 68% of Americans were categorized as being overweight, with nearly half of that group being defined as obese or morbidly obesei. Between 1980 and 2002 overweight rates for children aged 6 11 more than doubled from 7% to 16%ii. Today that number is estimated to be closer to 20%iii. Shortened life spans. More than 14% of deaths in the US in 2003 resulted from obesity related conditions; and Diminished motivation to be active. Being overweight or obese makes physical activity more challenging, thus requiring greater commitment and effort to be active compared to a healthy weighted individual. The more overweight people become due to reduced levels of activity the less likely they are to engage in future activity. Furthermore, obesity is often tied to depression which causes individuals to experience lower levels of energy and motivationiv. Teenagers the gateway to addressing rising inactivity levels . The number of years a consumer leads an active life; The variety of sports or fitness related activities the consumer engages in over those years; and The products that the two factors above drive demand for. In order to optimize across all drivers we honed in on teenagers (primarily 13-15) as our focus segment. We view other groups, such as adults and, retirees, and so forth, who have a shorter customer lifetime value and being, as being more set in their ways, both in terms of habit and product affinities. In arriving at this focal segment we have taken the following factors into consideration: According to the Eight Stages of Development, adolescents learn about and define who they are between the ages of approximately 12 and 19. If being athletic, or at least active, is not established as central to ones identity, the probability of prioritizing athletic activity later in life is likely diminished. If more children define themselves as being active during this influential period, the market for healthy, sustainable athletes will likely increase over time. From a commercial perspective, the potential lifetime value of an active teenager is likely to be higher than that of an average U.S. adult. Firstly the cost of acquiring an active youth is lower, as there are fewer barriers to exercise/activity as outlined above. Secondly, the number of years that teenagers have to be active is significantly greater as they not only start younger but may potentially live longer due to their adoption of healthy and active lifestyles. Teenagers generally have lower opportunity costs of activity and learning to exercise than adults. A combination of the greater amounts of leisure time available to them and their propensity to experiment with new things makes teenagers more likely to be comfortable learning about and engaging in activity. Teenagers also tend to have many opportunities to choose to engage in activities. These include physical education (PE) programs, sports teams, community teams, and informal pick-up games. Section 2 of this report presents key underlying influences and trends that currently inhibit and have the potential to further diminish activity levels among teenagers. Section 3 of this report then discusses the selection criteria that potential solutions must satisfy in order to most effectively address the problem of teen inactivity. Finally Section 4 lays out a potential solution aimed at leveraging key influences to encourage more active lifestyles among teenagers. Section 2: Factors underlying teenage inactivity Family influences In order to address the rising levels of inactivity among teenagers, it is necessary to first identify and understand the primary network of influencers that ultimately impact their decision making behavior and involvement in activities. Dual income single parent households Traditionally parents have been one of the strongest sources of influence over teenagers, and have played a crucial role in shaping their overall growth and development. However insights from interviews conducted with families in the Boston area suggest that shifts in the overall structure and composition of the average American family have decreased the amount of influence that parents exert over their children. In particular, the steady increase in the number of dual income earners1 and the rise in the number of single parent households highlight that parents today are facing increasing time constraints. A significant consequence of this phenomenon is that teenagers are increasingly subject to less direct parental oversight, as working parents often outsource the supervision of their children to external parties such as baby-sitters, nannies and daycare centers. While parents have a vested interest in encouraging their children to lead active lives in order to promote overall health and well-being, external parties are more likely to encourage teenagers to engage in sedentary, home-based activities that are easier to supervise. Examples of such activities include watching TV, surfing the internet or playing video games. Decline of parental role models Another implication of parental time constraints is that parents have less face-to-face time with their children and consequently fewer opportunities to educate them on the merits of leading an active lifestyle and adopting healthy eating habits. Given these time constraints parents themselves are also less likely to demonstrate the very behaviors that they aim to instill in their children. Thus, an absence of role models that are leading active lives in the household could further explain why teenagers are tending towards more sedentary lifestyles. Additionally, if parents spend less time prioritizing the on-going supervision and support of their childrens activity levels, teenagers may feel less motivated to participate in sports or other physical activities at school. For example our interviews with parents suggest that parental inability to attend games to cheer for their children or even provide the basic resources that support their childrens involvement in sports, such as providing rides to practice, may result in teenagers being less inclined or able to pursue active lifestyles. Evolution of family dining A further implication of parental time constraints is that working parents are increasingly relying on convenience and on-the-go food solutions for meal preparation. These habits can have a profound impact on the overall health and well-being of their children as evidenced by Child Development research which suggests there is a link between the number of years a working mother spends in the workforce and their childs BMI.v The increase in child obesity has attracted a great deal of media attention which has, in turn, resulted in a heightened sense of awareness of health wellness issues among parents. The observation that child obesity persists in the face of this awareness suggests that parents are precluded from developing solutions because they lack the necessary tools to motivate their children in the face of time constraints. This insight highlights an area of opportunity for Nike to provide tools to: Assist parents in incentivizing their children to lead more active lives; and Assist parents in motivating their children in a way that fits into their busy schedules. Crime parental attitudes An emphasis on helicopter parenting2, which has gained popularity in recent times, combined with the persistent coverage of criminal activity in the media has resulted in a heightened sense of paranoia around crime levels and neighborhood safety among parents. The implications of helicopter parenting are straightforward. As parents become more concerned about the overall safety of their neighborhoods they are more likely to only allow outside activity with adult supervision. However, due to their personal time constraints, they often encourage their children to stay indoors or commute to school by car, rather than engage in outdoor activities or walk, for example. In this case, parents appear to be prioritizing the short term benefits of child safety over the long term risks of obesity and other future health problems due to reduced activity levels Friend influences Increasing prominence of friends as influencers Siblings, particularly older ones, have traditionally been a powerful source of influence over teenagers. Younger siblings generally tend to emulate the behavior and habits of their older siblings, especially if there is a positive relationship between the two. However as the size of U.S. households continue to decline, the average teenager is growing up with fewer siblings to rely on and learn behaviors from. As a result of teenagers being exposed to fewer siblings and busier parents, peers and friend groups have gained more prominence in the influence and authority they have over teenagers lives. School influences In light of the factors discussed above, such as the limited amount of time parents spend with their children; external environments can serve as important influences on teenagers. Schools are not only a physical representation of where teenagers spend most of their time outside the home, but are also the arena within which their social networks converge. Teacher attitudes resource constraints Given that teenagers are highly exposed to their social networks at school, their fear of failing at physical activities can often overshadow their desire to try something new or different to shine in front of their peers causing them to shy away from any activity. For example, a school that has a reputation for being a leader in a certain sport, say basketball, may place significantly more emphasis on winning than inclusion. In such environments, children have less room to fail, that is to say, not to be good at basketball. Such overtly competitive situations can lead to divisions (ball players vs. non ball players) which amplify less skilled students feelings of inadequacy. Teachers serve as de facto parents in the school environment. Their attitudes towards general wellness and encouraging teenagers can be powerful drivers of childrens sustained engagement in activities. However, the continuous budgetary pressures schools face often result in understaffing, which causes teachers to stretch themselves very thinly across large student bodies. In these situations, teachers may not be able to provide the level of encouragement and personal attention necessary for children to enthusiastically engage in activities. If a child does not enjoy participating in an activity, the child is unlikely to engage in that activity again in the future. Tension between academics activity Teenagers are increasingly living in an achievement-oriented society, wherein the results of their efforts today can have a profound impact on their future options. In light of this, parents are getting their children involved in an array of extracurricular activities, such as debating clubs and honors classes, in order to increase their childrens chances of getting into good colleges. This additional competition on teenagers time often leads to reduced levels of activity. City influences Rural vs. urban settings The natural resources and climate of a region can impact activity levels depending on the type of sports they encourage. For example, hiking is an activity that requires minimal financial resources to participate and would likely encourage higher levels of activity. However, the relatively higher cost of participation in skiing may deter people from adopting the sport and therefore drive lower levels of activity. Media Technology influences Celebrity influence Proliferation of media distribution channels Celebrities and pop culture icons have become significant influencers of social behavior as children spend less time with their parents. The emergence of distribution channels such as Twitter has increased teenagers ability to gain direct access to celebrities. Given parents limited ability to monitor their childrens internet and mobile phone usage, teenagers are now accessing messages of varying quality. For example, children are no longer confined to watching PBS, which has focus on activity and wellness. They can now watch the latest craze on YouTube or access celebrity gossip on other outlets, which typically place a premium on glamorous lifestyles over healthy ones. Such messages can have a great degree of influence on children, who are particularly impressionable. Addictive characteristics of technology Perpetually connected to the internet and their mobile devices, teenagers today have become attuned to interacting with their environments using technology. Activity which requires them to disengage from electronic devices may be seen as dull and involve de-addiction from perceived high stimuli technology driven experiences. Physical vs. virtual interaction The advent of mobile phones and online social networks has reduced teenagers need to meet in person, as they can rely on the immediacy of virtual communication. The increased usage of these platforms has fundamentally changed the ways in which teenagers interact with one another by allowing them to remain socially engaged without needing to physically walk or bike over to see a friend.

Extent the Nurse is to Blame in Romeo and Juliet Essay example -- Shake

In Romeo and Juliet, to what extent is the Nurse to blame for the tragedy? In Shakespeare's Romeo and Juliet, the Nurse, by her thoughtless support of the affair between the lovers and fickle counsel, is partly to blame for the tragedy. However, it is not one factor alone that brings about the death of Romeo and Juliet, but a combination of significant actions and underlying forces. In spite of this, is certain that the Nurse played a serious role in encouraging the lovers? relationship to blossom. Instead of advising Juliet on the dangers of a love that is ?too rash, too unadvis?d, to sudden?, she continues to place Romeo upon a pedestal, proclaiming his ?face be better than any man?s, his leg excels all men?s, his [body parts] are past compare?. Her haste for Juliet to ?hie hence to Friar Lawrence? cell?, and preparations for ?cords? to be brought for Romeo to ?convoy [to Juliet] in the secret night?, are gestures that illustrate her desire for their relationship to progress quickly. Therefore by offering her approval of Romeo, the Nurse inadvertedly strengthens Juliet?s devo...

The Benefits of British Rule

Brett Fields World History II Section 003 Professor Haug India was a British colony in the 18th century between 1858 and 1947, the Indian solders assisted the British to conquer India, and they were however mistreated at the hands of their colonizers and denied higher positions which they were qualified for. This was a strategy used by the colonizers to ensure that they maintain control and power over the natives. Moreover Indians were traded as slaves to other British colonies where they provided free labor which enhanced the growth of the Britain economy.In the process of exploiting India, the British improved the transport system through construction of roads and railways to ease the transportation of manufactured goods such as textiles and machines. The improved transport system eased the movement of goods and people and improved. People were able to access the market easily and it led to the spread of trade. The judicial system was improved through establishment of law courts wh ere disputes and cases could be settled amicably.In order to incorporate democracy, schools and universities were established, since the native only spoke in their mother tongue, they had to be taught English for easier communication. Christianity was also introduced by the missionaries, who also did some translation of the bible to the native Arabic languages. British rule in India had both benefits and detriments to the citizens. To start with the benefits experienced included:The Indians had a practice of burying their widows alongside their husband’s corpse.They could be tied to a pile to prevent them from running away, a practice termed; â€Å"concremation†, the British outlawed the practice and introduced a rule where the Hindu widows could be remarried. Schools and universities were introduced; this assisted the natives to obtain an education which would play a role of helping them increase their knowledge and hence led to better equipped individuals who were to improve their countries economy.The improved civilization helped reduce oppression caused by the rulers. There was freedom of speech, association which ensured justice prevailed among the natives. Democracy was introduced such that Indians had an opportunity to select their leaders. There was increase in exports with the improved transport system, goods such as tea, indigo were transported to other countries which ensured that they earned foreign exchange and lead to improved economy.The Indians were issued with loans from England. This money was used in constructing railways to ease transport and in irrigation of the plants Despite all these benefits the native Indians also faced some detriments on the other hand, these included: Indians were denied political positions; the British believed the admission of natives to high offices must be effected slowly. This was to protect their interests and power over the Indians such that they could not be overthrown.As Macaulay puts it; â₠¬Å"Propter vitam vivendi perdere causas,†[â€Å"To lose the reason for living, for the sake of staying alive†]. Many are the times when the British breached the promises and pledges made to the native on their inclusion to the governance of the county. New modes of taxations were devised, but the natives never had the means to raise the money to be paid as tax. This was an exploitative move by the Britons; it increased the inequitable financial relation between England and India.The British established a textileindustry in Britain and would buy wool at a cheaper price from India manufacture clothes and sell them to the Indians at an expensive price. This exploitation lead many Indians being unemployed. On the contrary the Britain economy improved greatly, on account of the materials from India. The British’ main role in India was to bring civilization to the people. They did this by establishing schools and universities where the locals improved their knowledge.W ith education came the need to do away with some of the traditions which were detrimental to the society well-being. Widows were not required to marry again after the demise of their husbands There was creation of social amenities such as health centers and hospitals which in general helped reduced the number of deaths greatly as the people could seek medical attention from the hospitals as opposed to other traditional methods which were less effective.The transport system was also improved by construction of roads and railway lines. This eased the movement of people from one place to another as they took part in trade. Certain industries were set up, which provided employment opportunities and increased the amount of goods available to be transported as exports. The missionaries visited India during this colonial period and introduced Christianity to the Indians. Since they had to learn how to read the bible, they went to school and got he necessary skills which would later be requ ired as some of them became clergymen. They also used the knowledge acquire in bible translation to help spread the gospel to the natives were not conversant with the English language. The British aimed to reduce the dependency of the natives; this was a selfish move as they only targeted the improvement of their economy. Most Indians knew only their vernacular language; as such it was hard for them to be educated by use of their mother-tongue.They were taught a foreign language; English which eased the communication especially in the schools, since the tutors were of British origin. Some translations of the books were made to the Sanscrit and Arabic dialect which were the common native languages. Indian writers Dadabhai Naoroji and Raja Rammohan Roy have given an opinion as to how they viewed the British rule in the 18th century. Both of them agree that through the British rule, India has developed, despite the developments observed, they also enumerate some weaknesses accustoming the colonization period.Dadabhai Naoroji appreciates what the British did for his country as he clearly states in his summary: â€Å"the British rule has been: morally, a great blessing; politically, peace and order on one hand, blunders on the other; materially, impoverishment, relieved as far as the railway and other loans go. â€Å" He appreciates the effort done to improve an otherwise dwindling economy. As Naoroji summarized the benefits; â€Å"A slowly growing desire of late to treat India equitably, and as a country held in trust. Good intentions. No nation on the face of the earth has ever had the opportunity of achieving such a glorious work as this.I hope in the credit side of the account I have done no injustice, and if I have omitted any item which anyone may think of importance, I shall have the greatest pleasure in inserting it. I appreciate, and so do my countrymen, what England has done for India, and I know that it is only in British hands that her regeneration c an be accomplished†, it can clearly be alluded that he was in full support and appreciation of what the Britons did to improve his country India. Raja Rammohan Roy studies extensively the practice of burning widows alive.He gives a defense on why women should not be considered as the inferior gender if they are not given an equal opportunity as their male counterparts as he outlines; â€Å"If, after instruction in knowledge and wisdom, a person cannot comprehend or retain what has been taught him, we may consider him as deficient; but as you keep women generally void of education and acquirements, you cannot, therefore, in justice pronounce on their inferiority. † Many accusations are thrown at women which Roy considers as injustice as he enumerates in his article, these accusations do not have any basis whatsoever as he advocates for them to be disregarded.Roy in regard to marriage arrangement had this objective: â€Å"with respect to their subjection to the passions, this may be judged of by the custom of marriage as to the respective sexes; for one man may marry two or three, sometimes even ten wives and upwards; while a woman, who marries but one husband, desires at his death to follow him, forsaking all worldly enjoyments, or to remain leading the austere life of an ascetic. † In their defense, Roy saw it not fair for a man to have many wives and fail to provide for her and her children.In such situations the woman would rely on her brothers and father for the children upkeep. Where a husband takes two or three wives to live with him, they are subjected to mental miseries and constant quarrels. The benefits outweigh by far the detriments brought about by the British rule. It has improved the Indian economy greatly in all sectors that is; politically, socially, economically. The Indian authors seem to support this fact as they seek ways in which they can reduce the negative effects. References Bose, Sudhindra. Some aspects of British ru le in India,. Iowa City: The University, 1916.Embree, Ainslie Thomas. Charles Grant and British rule in India. New York: Columbia University Press, 1962. Eraly, Abraham. India. New York, N. Y. : DK Pub. , 2008. Mahajan, Vidya Dhar, and Savitri Mahajan. British rule in India and after,. 6th ed. New Delhi: S. Chand, 1964. Martineau, Harriet. British rule in India; a historical sketch.. London: Smith, Elder and Co. ; [etc. ], 1857. Thompson, Edward John, and G. T. Garratt. Rise and fulfillment of British rule in India,. London: Macmillan and Co. , 1934. ——————————————– [ 1 ]. Bose, Sudhindra.Some aspects of British rule in India,. Iowa City: The University, 1916. [ 2 ]. Martineau, Harriet. British rule in India; a historical sketch.. London: Smith, Elder and Co. ; [etc. ], 1857. Bose, Sudhindra. Some aspects of British rule in India,. Iowa City: The University, 1916. [ 3 ]. Martinea u, Harriet. British rule in India; a historical sketch.. London: Smith, Elder and Co. ; [etc. ], 1857. [ 4 ]. Martineau, Harriet. British rule in India; a historical sketch.. London: Smith, Elder and Co. ; [etc. ], 1857. [ 5 ]. Martineau, Harriet. British rule in India; a historical sketch..London: Smith, Elder and Co. ; [etc. ], 1857. [ 6 ]. Mahajan, Vidya Dhar, and Savitri Mahajan. British rule in India and after,. 6th ed. New Delhi: S. Chand, 1964. [ 7 ]. Mahajan, Vidya Dhar, and Savitri Mahajan. British rule in India and after,. 6th ed. New Delhi: S. Chand, 1964. [ 8 ]. Mahajan, Vidya Dhar, and Savitri Mahajan. British rule in India and after,. 6th ed. New Delhi: S. Chand, 1964. [ 9 ]. Thompson, Edward John, and G. T. Garratt. Rise and fulfillment of British rule in India,. London: Macmillan and Co. , 1934. [ 10 ]. Thompson, Edward John, and G. T. Garratt.Rise and fulfillment of British rule in India,. London: Macmillan and Co. , 1934. [ 11 ]. Eraly, Abraham. India. New York, N. Y. : DK Pub. , 2008. [ 12 ]. Thompson, Edward John, and G. T. Garratt. Rise and fulfillment of British rule in India,. London: Macmillan and Co. , 1934. [ 13 ]. Embree, Ainslie Thomas. Charles Grant and British rule in India. New York: Columbia University Press, 1962. [ 14 ]. Thompson, Edward John, and G. T. Garratt. Rise and fulfillment of British rule in India,. London: Macmillan and Co. , 1934. [ 15 ]. Eraly, Abraham. India. New York, N. Y. : DK Pub. , 2008.

Things Fall Apart

Things Fall Apart Goals are helpful in life to make one work harder at the wanted task; however, too much of anything is not helpful at all and can turn into an obsession. Also, one must realize change is inevitable. Living your entire life based on trying not to be like someone is not beneficial as proven in Chinua Achebe‚ ¡Ã‚‚ ¯s, Things Fall Apart and having the fear of change will cause one to live in fear forever. The protagonist, Okonkwo, has strong characteristics that make him successful and earn many honor titles. Unfortunately, he does have major character flaws that lead to his demise.One of his major character flaws that I noticed was his obsession with trying to be better than his father was. Now, those characteristics are beneficial to have because it allows one to strive harder for specific goals. One of my main motivations in life is to become successful so I will never have to struggle like my parents did.English: Igbo Ukwu pendant.Just as Okonkwo did not want to be like his father, Nwoye did not want to be like Okonkwo. Nwoye possessed traits that Okonkwo did not such as gentleness, forgiveness, and acceptance. Okonkwo saw these as signs of weakness. "Okonkwo never showed any emotion openly, unless it be the emotion of anger. To show affection was a sign of weakness; the only thing worth demonstrating was strength" (Achebe 28). Okonkwo considered Nwoye to be lazy and wanted him to be a success like himself. "Okonkwo wanted his son to be a great farmer and a great man. I will not have a son who cannot hold up his head in the gathering of the clan. I would sooner strangle him with my own hands" (Achebe 33). This is an example of the difference in personal...

Early History of the Celts essays

Early History of the Celts essays The Ancient Celts were not an illiterate people, but they transferred their knowledge orally. They had an alphabet of twenty letters called Ogham. Each letter was named after a tree from the land where they lived. Ogham was used on standing stones, primarily on graves and boundary markers. The primary sources of information about the Celts are, in that light, the texts written by the Romans who were in touch with them and Christian monks, who lived in Irish monasteries in the Middle Ages. Caesar, Livy and Tacitus, wrote about their contemporaries who lived in a way different than themselves and therefore were considered barbarians, but even though they did not have a positive attitude towards them, they still left some useful information about Celtic society, religion, way of life, and so on. One of the problems that arise from this is that many things in these writings are romanised, e.g. Caesar interprets Celtic gods and calls them by the names of their Roman equivalents: They worship as their divinity, Mercury, in particular, and have many images of him, and regard him as the inventor of all arts, they consider him the guide of their journeys and marches, and believe him to have great influence over the acquisition of gain and mercantile transactions. Next to him they worship Apollo, and Mars, and Jupiter, and Minerva; respecting these deities they have for the most part the same belief as other nations: that Apollo averts diseases, that Minerva imparts the invention of manufactures, that Jupiter possesses the sovereignty of the heavenly powers; that Mars presides over wars. The second type of sources are the books written from 6th - 13th century on by Christian monks in Ireland and Celtic Britain. These books were written several centuries later, so the oral tradition might have changed and much of the information was under Christian influences. The Celts were one of the most significant and pow...

Animal Testing Essay Example | Topics and Well Written Essays - 1750 words

Animal Testing - Essay Example This paper stresses that the law has provided different safeguards that prohibit the mistreatment of animals whether at homes, in the laboratories or even while they are in their natural habitats. The essence of the establishment of such laws is to ensure that animals are safeguarded from being subjected to painful and other physical suffering by humans. Thus, if the law could go all the way to establish safeguards that alleviate different forms of animal suffering that might be caused by their interactions with humans, it is logical that animal life is considered equally important. However, there is no need for laws that safeguard animals from being subjected to different forms of mistreatment by humans, if the animals can also be subjected to even worse treatment in the laboratories and other medical experimentation facilities. This report makes a conclusion that animal testing has been applied productively throughout the human history, in order to develop different medication and treatment procedure for humans. While this is a noble outcome of animal testing, many animals have suffered and others lost their lives in the process, with over 2 million animals being subjected to animal testing every year in the USA alone. The time and financial costs involved in animal testing are also huge, yet there are cheap technological alternatives which may give similar results while utilizing less time and resources. Due to the fact that all life is precious, whether animal or human life, there is a need to abolish animal testing. In its place, different alternatives that are time and financially cheaper, yet not costly in terms of lives lost and suffering endured by the animals can be adapted.

Management Theory and Practices Essay Example | Topics and Well Written Essays - 1750 words

Management Theory and Practices - Essay Example Its object is to point out weaknesses and errors in order to rectify [them] and prevent recurrence." The main focus of the controlling function is to make sure that everything is going according to plan and whatever is not going according to plan is fixed up as soon as possible. Modern day function of controlling has become very advanced; the managers are required to have the skill of foreseeing the events which are going to take place; on the other hand the function of controlling was only brought into effect after the problems were detected before the introduction of the modern functions of controlling. When a Manager adopts the method of controlling, he/she should make sure that it is done on a regular basis because controlling is a continuous process and should be carried out on a regular basis in any organization. Another important feature of controlling is that it is closely interrelated to Planning, under the process of planning, the goals are set for an organization and the f unction of controlling makes sure that those set goals are achieved in this way these two functions are interrelated. Reliance Anil Dhirubhai Ambani Group is one of the most popular and successful company in India. The company is extremely well controlled and not only is it well controlled but also the company exceeds the expectations of the shareholders every year. This goes to show that the company follows the principles of management very carefully be it planning, controlling or for that matter staffing. The Reliance group was earlier headed by the Late Dhirubhai Ambani, father of Mukesh and Anil Ambani and the company has been split into two now, both the brothers came to an unanimous decision to split the company into two. The company which is being talked about here is headed by Anil Ambani, the company is into more than one sector and every sector is very well controlled by Anil Ambani the Managing director of Reliance Anil Dhirubhai Ambani Group. The company is into Capital, communication, entertainment and power. Anil Ambani is one of the richest people in the world and this is all because of his management skills. He has put efforts in making sure that the principles of management are stuck to by his company. The company is very strong financially; the company recently reported a quarterly profit US$ 14.2 and this speaks volumes about the controlling process going on in the company. It can be made out how good or bad the controlling process is by the annual results of a company and in this case it is very certain that Reliance Anil Dhirubhai Ambani Group is very well controlled. "Reliance Natural Resources Ltd (RNRL), part of the Anil Dhirubhai Ambani Group, has posted a net profit of $17.14 million (Rs.686 million) during 2007-08 as compared to $7.21 million the previous fiscal." (Reliance Comm, 2 October 2008). It is very clear from the stats that the company is very well managed and the controlling process especially is very well taken care of. A Company which is Average is following the Function of Controlling India Infoline is another Indian company which is good and in the context of controlling it can be said that it is an average company. "The India Infoline group, comprising the holding company, India Infoline Limited and its wholly-owned subsidiaries, straddle the entire financial services space with offerings ranging from Equity research,